If you are a business owner who’s still unsure about dipping a toe into the sales world of social media, you could be missing out. It may take a little while for you to get used to the workings of these technological touchstones, but with a little perseverance, you can reap the benefits of customer engagement. Here are five great reasons you should get started with social media today.
Your Rivals Are Doing It
You may not know much about Facebook, Twitter, and LinkedIn, but your competitors likely do. You can bet they’ve been engaging potential customers on these three basic networks, and they may also have ventured onto Instagram as well. Depending on your customer demographics, you should be involved in at least two of these platforms if you don’t want to get left behind. One program can be used to manage posts to all outlets.
Old Customers, New Customers
Social media networks are extremely personal, which can work to your advantage. Not only can you get key insights into the minds of your potential clients, you can also carefully craft your own tweets or posts to talk directly to them. Plus, it’s easy for you to access new followers as well, meaning you can learn about a whole new customer base you didn’t even know was out there before you signed up for social media.
Get New Insights
Being on social media provides insights into customer behavior, complaints, and the nature of word of mouth. You may not get reviews of your business’s products or services as much as you’d like, but with social media you can find out what people honestly think fairly immediately. You can as followers for opinions before production even begins, if you like. You can also receive demographic, buying, and purchasing information about current customers even more quickly.
Platforms such as Facebook and Twitter have less sales pressure attached to them than actual advertising. People may be more open to your message than they might be when looking at a sales ad. Plus, because they chose to “follow” you or “friend” you, they already have indicated they are interested in what your business has to offer.
Good for the Bottom Line
All of this can mean new customers and more potential income for your business. If you don’t jump on the social media advantages, you can be sure someone else will!
Social media platforms are a great way to connect with current and potential customers. Taking the time to engage your client base just makes good business sense.