Are you always first in line at every auto show? Rather than the newspaper, do you pore over car news websites first thing in the morning? If you’ve got a passion for automobiles, you might want to think about sharing it with the world.
Creating a blog dedicated to cars can be a great hobby, but it can also become a side stream of income. There are numerous possibilities when it comes to monetising a car blog, from paid advertising to commission fees for placing auto listings. The following are a few tips to help you get started.
Choose a Niche
The most successful auto industry blogs have a specific angle. You can choose to blog about anything and everything related to cars, but this can make it hard to draw in a loyal audience or compete with larger news websites like motoring.com.au or cars.com. If you choose a certain brand of cars to write about, electric cars, or classic cars instead, you can refine your focus and make sure that your content is truly unique. This will make it easier to build your audience and eventually start making money using targeted advertising.
Write with your Readers in Mind
At the heart of any money-making blog is quality content. When it comes to automotive blogs, quality content could include photographs, video, news, or reviews. Just be sure that you have a definite audience in mind and tailor your content to meet what you think they will be interested in. If you’re not sure where to start, you can derive inspiration from existing reviews, like this Hyundai Elantra review at motoring.com.au. Your audience may be friends and family, or it could be fellow classic car enthusiasts.
Many bloggers enter into a new project with loads of enthusiasm, spending money on a domain and filling it with top-notch content for the first month or two. It’s common for enthusiasm to wane after this point, however, and your blog may languish without any new content for weeks or months at a time. This will cause you to lose readers and any potential for income. As a result, you’ll want to define your goals and set a schedule. If you don’t have a great deal of spare time, commit to something as simple as writing one new auto review per week. Regular posting helps boost your readership and search engine rankings.
Sign up for Related Advertising
One of the easiest ways to make money as a car blogger is to place car-related ads on your site. You can do this by signing up with Google Adsense, Amazon, or other retailers. When a reader of yours clicks on their advertisement, you get reimbursed. This won’t make you rich overnight, but it will add up over time as you build your readership.
Another way to make money off of your car blog is to start selling products that suit your niche industry. If you write a blog about Porsches, for example, you could have an online ecommerce shop which sells Porsche accessories on the side. Many blogging platforms include templates that make it easy to set up an online shopping cart system on your main website.
By taking the time to blog about a subject you’re passionate about, you could end up with a tidy sum left over each year. Staying true to your interests and creating high quality content for your readers will ensure that the experience is rewarding at the same time.