Email marketing has become an important aspect of any businesses promotional arsenal. Not only is email marketing cost effective but it provides many benefits over traditional advertising methods such as television, newspapers, radio, and direct mailing. In today’s competitive business world, having frequent communication with your customers and potential customers is a necessary key to success and email marketing is an exceptional method for just this purpose. Need more convincing? Here are 7 reasons why email marketing is effective.
1. Broad Reach
One of the primary benefits of email marketing is the large number of people you’ll be able to reach with relative ease. Not everyone may watch the television station you’re advertising on, not everyone will listen to the radio station your ad is broadcasted on, but the large majority of people do have an email address that they check regularly. Email marketing is a great way to take advantage of this.
2. Highly Targeted
One of the best ways to ensure a great return on investment for your marketing campaigns is to have a high degree of focus. In other words, you want to target your promotional materials to people who will be interested in the products and services you provide. A highly targeted list can result in a great return.
Unlike with radio and television where the same ads are played repeatedly, email marketing campaigns have the benefit of being more engaging to readers. You’ll be able to send them a wide range of information they’ll be interested in such as industry news, product and service information, and company information. This is a great way to build a lasting relationship with your customers.
One of the great things about email marketing campaigns is that email is convenient for both the sender and the receiver. For instance, if you’re doing email marketing for the holiday (i.e. Christmas), chances are the receiver will want to sit down and explore your content (e.g. gift ideas) at a leisurely pace. Emails have the added benefit of being there when the reader is ready for them.
5. Data Mining
One of the most important aspects of selling is to gather as much information about your potential customers as possible. Email marketing makes it easy to track which sales pitches works, which ones don’t, and which ones have potential. In addition, survey emails can provide you with a great deal of information directly from your list.
6. Committed Readers
If you’ve got an email list, chances are it is of readers who are committed to you, your company, or the information you provide. This is a great asset when it comes time to sell a new product or service as having a group of individuals ready to listen and buy from you makes selling much easier.
7. Long-lasting Relationship
Whether in business or personal life, the key to a long-lasting relationship is good communication. The ease and low cost of email marketing ensures that you always have a quick link to getting information to your email list. By engaging your list with beneficial information you’ll quickly develop a relationship that will not only last, but will be profitable for your company.