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Important Figures in Reputation Management.

The reputation management industry is still relatively new and is gaining traction with many working individuals and business owners. For those who are unclear on how to go about beginning a reputation campaign or simply maintaining it, companies need to consult the right people. It is something that needs to be done right the first time. With a rather ambiguous meaning, it is easy to get lost in the conversation.

For example, a solid reference in the industry is Owen Tripp. He is currently the Chief Operating Officer (COO) of—previously known as—located in Redwood City, California. During this transition, he moved from being the Executive Vice President of Market Development to the COO.

COO Owen Tripp co-founded in 2006 with Michael Fertik. The company changed its name to communicate that the company had “expanded its services from defensive to proactive reputation and privacy management”. Tripp’s track record includes development of MyPrivacy and MyEdge products and has been featured by ABC News, Wall Street Journal and The New York Times.

Essentially, when starting out on the road to establishing or managing one’s own image, it is important to consult someone highly credible. This is definitely an area to be proactive in given the weight of the potential consequences. Maintenance and management are actions that should be taken early on. As the saying goes, an ounce of prevention is better than a pound of cure.


Today, the internet has made virtually all important information, good and bad, accessible to the public. Consumers and prospective clients first take to the web to read reviews of any service or product. While convenient and positive for many businesses, it can also detract from growth. Since the web is such a large place, it is, unfortunately, extremely easy to lose track of how a company appears online. Negative reviews and information need to be addressed quickly and effectively to maintain good standing with the public.

Another reason to bring on an expert when first addressing anyone’s public relations is that it can be done more efficiently. There so many other aspects of a business or company to focus on, not many think about this in the first place. With a trust, professional consultant, the job can be done quickly and with quality.In today’s world where everyone’s image matters hugely, it has to managed correctly and maintained consistently. It is not reason that companies and business men and women should fall prey to later.


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